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About Us: History

Bent Penny is a music service brokerage firm based in Toronto, Canada. We specialize in both commercial and campus radio promotion, media relations/publicity, and artist development.

Our focus is to bring great music from all levels to music fans by helping position artists and their music. If you have music that you want serviced, promoted, and tracked to radio, or if you need publicity/promotion and marketing for your music, you have come to the right place.

Over the past several years Bent Penny has built a reputation as a very "artist friendly" company. Founder Julian "JT" Taylor is a successful independent artist himself and provides a unique perspective that only comes from years of performing and touring. Julian and our team of specialists work directly with artists and management to analyze and strategically position their music in the marketplace.

Bent Penny's reputation and track record has influenced several record labels to choose us to create promotional and marketing campaigns.

Past and current clients include labels Curve Music and Aporia Records, and artists such as: Suzie McNeil, Julie Crochetiere, Hurst, The Tender Box, The Dunes, Staggered Crossing, Sevendust, and Hello Beautiful.

Bent Penny is partnered with Yangaroo, the creators of DMDS (Digital Music Delivery Service). DMDS delivers broadcast-quality music along with related support material directly to media outlets anywhere -- quickly, securely, and inexpensively. Digital distribution costs about half the price of traditional mailing of physical product and offers many advantages to both artists and radio stations.

Bent Penny has state-of-the-art resources to track all projects at both the broadcast and sales level. We are proud to offer our clients full airplay tracking reports and analysis in real time using the industry's benchmark airplay monitor, Mediabase. We also provide weekly retail and download sales data via Soundscan.

Check out our Radio Accomplishments!